First published at LinkedIn, 4 November 2015
A huge thank you to all who have connected with me here at LinkedIn.
Some of you are people I know 'in real life', some of us have worked together, and many of you are in the heritage sector, the sector my business (which I run with my co-director, Matthew Ward), HistoryNeedsYou primarily works with.
Am I here to market my business? Yes, of course. I am also here to share, learn, and most of all, LISTEN.
Social media is an area the heritage sector can be a little wary of. What's in it for me? (I hear you cry). The answer is plenty, if you know where to look, what to do, and how to listen. Listening is key. In your case, listening to your visitors and potential visitors, and in my case, listening to you. Together, we'll work to communicate in a way that will interest, engage, and draw in visitors.
LinkedIn seems well-supplied with LinkedIn/social media experts. There are many 'how to' posts ranging from the useful to the not-so. Many of them amuse me by their insistence on the 'right' and 'wrong' way. THIS, they cry, is what LinkedIn is for, and THIS is how you do it. Hard to engage with or listen to.
HistoryNeedsYou has a Twitter following of over 42,000, and our total social media following across all channels is around 350,000. Not by telling people 'how to do it'. We listen, we learn, we engage and we do it. Let us help you do it too. Our followers range from individuals to historians, broadcasters, museums, heritage organisations, heritage professionals, blue chip companies and to the leading experts in the history/heritage field. Worldwide. Proof. Puddings ...
So ... talk to me about what you want us to help you achieve through social media. Tell me what your difficulties are. Tell me what you've tried, what worked, and what didn't. I'm listening ...